How We Work?
Develop and implement a strategy
based on findings
Presentation explanation of the final report set;
- Review of implications for marketing;
- Discussion of how to best use the data, changes to make immediately and long-term changes to make
04
How We Work?
Data Hygiene
Number of customers in total, by region, industry and other firmogrphics;
- Number of records with blank data in fields expected to be populated;
- Verification of emails and contacts
03
How We Work?
Load data and Data sanity check
Comparing data documentation to data requested for proper cataloging;
- Physically loading data;
- Converting data as necessary to a standard, usable database format;
- Comparing data received to data requested;
- Checking for completeness of data provided by field and record;
- Re-submitting requests to replace incomplete or unusable data.
02
How We Work?
Proposed data dictionary and data request
Which individuals/departments will provide data;
- Which files, fields and records are to be collected;
- Expected documentation to accompany each file provided;
- Expected deadline
01
How We Work?
Situation analysis and business model review
Current business plan; Current marketing strategy and tactics (subset of business plan); Current data structures, formats, expected data quality and internal data